The Impact of Covid 19 on Digital Marketing and Small Businesses
26 June

The Impact of Covid 19 on Digital Marketing and Small Businesses

By Walker-

In the present age of globalization, technology has taken the world with its rapid progress and growth. An essential role of technology, we see, is the basic management functions of all the businesses and organizations.

How Businesses Use Social Media for Marketing

Today the marketing world is shifting from old traditional rules and marketing strategies like billboards, TV ads, and mail-outs to the world of digital marketing. This major shift has changed the perspective of marketing and has shown the world new ways like web tracking, email communications, SEO, SMM, and PPC. It's the way how businesses use social media for marketing today.

Today we see that digital marketing is rapidly rising high due to its efficacy and capability of engaging and connecting the clients and stakeholders through several accessible means. The benefits of digital marketing are as much as one can think. In the digital world, technology provides advanced and appropriate solutions to its consumers and businesses, probably in all aspects of life.

Digital World After Covid-19

The expenditures of Digital marketing has expressively increased over the years. Then the virus COVID-19 erupted, and the WHO declared this virus a pandemic. It is quite an uncertain time where there is not much information available and not all the answers to our questions. This pandemic not only affecting the health of the public, but it is also affecting the economy.

Despite the reduced marketing budgets due to the spread of COVID-19, digital marketing still dominates the industries. In a few previous months, we saw businesses became more dependent on their digital strategies than ever. In many cases, it is a common observation that digital marketing is the primary deciding factor for many companies and companies to make it through the tough times ahead. In these tough times, digital strategy has now become a mandatory factor and more than a challenge in this scenario. As most clients and customers are accessible through online portals, digital marketing through paid campaigns running on different social media has become a new cooling trend for constructing an online marketing strategy. Hence hiring through digital marketing companies in the US has also risen. After the eruption of virus COVID-19, those non-digital industries that are less sophisticated in their customer relations and digital growth strategies are also concerning for their digital growth now.

Small Businesses and Covid-19

When we talk about smaller businesses, their loss is coming as a shock, especially. This virus has made small businesses miserable, as their only strategy of gaining new customers is through appointments or word-of-mouth referrals. These small companies are now maintaining themselves in the place, as they have potentially lost millions of their customers through distancing, lockdowns, and canceled events. In this pandemic, they cannot get back the wasted time and all those expenses that businesses have utilized on preparations for whole year events.

Digital Marketing here is possible to be the clear winner. The virus has made the online internet marketing companies, a huge trend, and challenge as well. The businesses and companies that were not very active in implementing their digital strategies will need to move into web development, content marketing, SMM marketing, SEO, and influencer-led campaigns.

Hiring a social media marketing agency that provides web development and best SEO services is a beneficial step for many small or large businesses nowadays. Even in this pandemic, the world of digital marketing is uninterruptedly budding. Every business requires digital marketing, web maintenance, and related skills.


At Orbital Technologies, a Florida based company, a skilled team of professionals are working to assist our clients with our proficient and satisfying work. We offer detailed Web Development services according to the needs of your business.


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